University of Dayton: ‘I hear the kids like blogs’
Summary: UD student blogs: Nice try
Searching for music on iTunes, I came across a blog called “My life at UD”
It was the ramblings of a freshman at the University of Dayton. Interesting enough, the blog is hosted by the university.
When I first visited the site, I assumed that the school was actively encouraging students to blog about the school … a seemingly great idea.
Sadly, it’s just a well-thought out PR campaign: The site features six students at UD that blog and podcast about their life at school. While the posts are candid and the effort is fairly progressive for any PR department, it still is a carefully constructed attempt to get high schoolers interested in the school. “A” for effort, “C” for playing it safe by controlling who blogs. Props to the develpment company, beepix.com for creating the smart site.
On a side note, one of the blogs features a picture of our heroic first year student … holding her cell phone on campus. Seven short years ago, there were no cell phones on campus. I can’t imagine the trouble — and monthly bill — I would have rung up if chained to a cell phone during school.
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