Flashy, but out of date

Some three hours after the Cavs beat the Pistons and cavs.com writer The Optimist is predicting that the Cavs will win Monday night. Bravo.

Now, it’s not The Optimist’s fault that his words are a bit out of date, but it might be the fact that cavs.com relies on a flash-based story rotator. One that probably requires a bit of input to change — input that might be hard to come by at 10 p.m. just after a Cavs victory.

Notice how the ad next to Rasheed’s surprised face is up-to-date, selling tickets to the Cavs’ next home game Friday.

As with most things web — sales content management leads content management.

On a positive note, I have been very impressed with NBA.com’s streaming video this postseason. As they did throughout the season, they quickly post free video recaps of games, like this NBA TV highlight reel available shortly after the Cavs evened the series against the Pistons 2-2 Monday night.