Viral video contesting
I’m impressed by the Wind Blows viral video contest but not surprised by the lack of feedback.
The idea of the contest — submit a video showing why wind power is good — had a chance of generating buzz because it has a passionate audience of environmental-friendly types who are plugged in (That is, they might know someone with a camcorder).
The site, by Invoke Media is well done, with features like a slick flash video player that follows you as you scroll down the page.
Several of the videos are watchable, if only because they are so cheesy.
However, even with the $10,000 booty, the site only has 11 entries. And the leading entry has a whopping 213 votes.
Yikes! That’s a lot of cash for such a small turn-out.
Time for me to cut a quick video about the sweetness that is wind power.
Categorized as advertising, environment, reviews, websites