NIN viral campaign: Call me, don’t click
As reported around (for example), Nine Inch Nails has a new album coming out that they are promoting via a constellation of web sites and phone numbers. Each, apparently, spirals you deeper and deeper into the story line behind “Year Zero.”
Sadly, NIN, I have zero patience for clicking through un-usable websites to learn more about something that I don’t really care about.
The sites … 1, 2, 3 (there’s more in the first link above or here) all remind me of another band with a mixed-up sense of what a web site should be: radiohead.
I really don’t care much about NIN … so I’m not going to spend time figuring out a web site that’s purposely hard to use. I can’t muster the willpower to learn how to use radiohead’s site … and I love listening to them.
Here’s the odd thing for me, though.
A DJ told me to dial 216.333.1810 to hear another part of NIN’s marketing campaign. I did. And I cracked up as I listened to a recorded scene where a hysterical woman screams and shouts as she’s murdered.
Don’t tell me why I called, or laughed, but in this case, picking up the phone and listening for a minute was much easier than trying to figure out what to click on.
Categorized as advertising, music, reviews, websites